Jason Shuman is Primary Venture Partners' partner for physical AI, a category he defines as hardware that captures real-world data paired with agents that automate the resulting workflows. He spent a decade building and operating companies, including a direct-to-consumer footwear brand, before becoming an investor, and hosts the industry podcast Change Order. He sits on the board of Bobyard, which uses computer vision to automate construction takeoffs, and backed LightTable, which flags construction document errors before ground breaks, and Ply, an inventory platform for trade contractors.