Rajiv Parikh is President of TooFar Media, an immersive storytelling company that blends literature, music, animation, and generative AI into interactive storyworlds. He joined in 2022 as President and Chief Marketing Officer. He was previously Chief Marketing Officer at Vivi and at Shyft, and held marketing leadership roles at Nearpod, Kidaptive, and LearnStreet. Earlier in his career he worked in product and marketing at Netscape and Pixar Animation Studios. He holds a bachelor's degree in marketing from UC Berkeley.